{"id":22131,"date":"2022-02-12T13:23:09","date_gmt":"2022-02-12T18:23:09","guid":{"rendered":"https:\/\/clearmedianetwork.com\/?page_id=22131"},"modified":"2022-02-12T13:50:52","modified_gmt":"2022-02-12T18:50:52","slug":"are-you-local","status":"publish","type":"page","link":"https:\/\/clearmedianetwork.com\/are-you-local\/","title":{"rendered":"ARE YOU LOCAL"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_id=&#8221;section-home&#8221;][vc_column]\n\t\t\t<!-- START Slider 1 REVOLUTION SLIDER 6.2.10 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_32_1_wrapper\" data-source=\"gallery\" style=\"background:transparent;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_32_1\" style=\"\" data-version=\"6.2.10\">\n\t\t\t\t\t<rs-slides>\n\t\t\t\t\t\t<rs-slide data-key=\"rs-61\" data-title=\"Slide\" data-anim=\"ei:d;eo:d;s:1000;r:0;t:fade;sl:0;\">\n\t\t\t\t\t\t\t<img src=\"\/\/clearmedianetwork.com\/wp-content\/uploads\/2021\/11\/CLEARBLOG.png\" alt=\"clearblog\" title=\"clearblog\" width=\"1920\" height=\"1080\" class=\"rev-slidebg\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-32-slide-61-layer-0\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#ff3a2d\"\n\t\t\t\t\t\t\t\tdata-bsh=\"c:rgba(0,0,0,0.5);\"\n\t\t\t\t\t\t\t\tdata-tsh=\"c:rgba(0,0,0,0.45);h:15px,12px,9px,5px;v:15px,12px,9px,5px;b:20px,16px,12px,7px;\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:m;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:81,66,50,30;l:101,83,63,38;fw:700;a:center;\"\n\t\t\t\t\t\t\t\tdata-dim=\"h:105,86,65,40;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;font-family:Lato;\"\n\t\t\t\t\t\t\t>the clear blog \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_32_1',rl:[1240,1024,778,480],el:[500,250,350,100],gw:[1240,1024,778,480],gh:[500,250,350,100],type:'standard',justify:'',layout:'fullwidth',mh:\"0\"});\n\t\t\t\t\tvar\trevapi32,\n\t\t\t\t\t\ttpj;\n\t\t\t\t\tjQuery(function() {\n\t\t\t\t\t\ttpj = jQuery;\n\t\t\t\t\t\trevapi32 = tpj(\"#rev_slider_32_1\")\n\t\t\t\t\t\tif(revapi32==undefined || revapi32.revolution == undefined){\n\t\t\t\t\t\t\trevslider_showDoubleJqueryError(\"rev_slider_32_1\");\n\t\t\t\t\t\t}else{\n\t\t\t\t\t\t\trevapi32.revolution({\n\t\t\t\t\t\t\t\tsliderLayout:\"fullwidth\",\n\t\t\t\t\t\t\t\tvisibilityLevels:\"1240,1024,778,480\",\n\t\t\t\t\t\t\t\tgridwidth:\"1240,1024,778,480\",\n\t\t\t\t\t\t\t\tgridheight:\"500,250,350,100\",\n\t\t\t\t\t\t\t\tspinner:\"spinner0\",\n\t\t\t\t\t\t\t\tperspective:600,\n\t\t\t\t\t\t\t\tperspectiveType:\"global\",\n\t\t\t\t\t\t\t\teditorheight:\"500,250,350,100\",\n\t\t\t\t\t\t\t\tresponsiveLevels:\"1240,1024,778,480\",\n\t\t\t\t\t\t\t\tprogressBar:{disableProgressBar:true},\n\t\t\t\t\t\t\t\tnavigation: {\n\t\t\t\t\t\t\t\t\tonHoverStop:false\n\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\tfallbacks: {\n\t\t\t\t\t\t\t\t\tallowHTML5AutoPlayOnAndroid:true\n\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t}\n\t\t\t\t\t\t\n\t\t\t\t\t});\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1636223318147{padding-top: 30px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;22129&#8243; img_size=&#8221;medium&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1644690257759{padding-top: 0px !important;}&#8221;]February 10, 2022[\/vc_column_text][vc_column_text]<\/p>\n<h2 style=\"text-align: left;\"><strong>YOU LIVE HERE, BUT ARE YOU LOCAL?<\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text]In the awkward period of time between looking at my car stereo in horror and screaming at yet another \u201clocal\u201d deejay who talks about nothing besides last night\u2019s\u00a0The Bachelor\u00a0episode, I was inspired to transform some random thoughts about local content into something you can use.<\/p>\n<p>In 1988, I worked at KZBS-FM in Oklahoma City. I was the nighttime party-animal-slash-ringmaster for angst-filled teens and starry-eyed club kids. (Wow! That was a lot of hyphens.) I cut my teeth there, learning about audience behaviors, motivations, and what the listeners defined as local content.<\/p>\n<p>That was thirty-four years ago, but faster than you can say \u201cBoomer,\u201d I can prove that what we knew about local content then is what many stations could benefit from today.<\/p>\n<p>&nbsp;<\/p>\n<p>Today, many radio stations are in danger of losing their way if they haven\u2019t already. Sadly, many have abandoned \u201clocal content\u201d because, frankly, they don\u2019t remember how their listeners define it. So, as a refresher course, my next two or three posts will be about local content identification and selection and presentation integration.<\/p>\n<p>First, let\u2019s cater to our mutual short attention spans and put some filters in place. They will help you and your team to clarify what is and isn\u2019t local in the minds of listeners and, because you\u2019re most likely a manager, it\u2019s okay to direct your on-air staff. It\u2019s actually your job.<\/p>\n<p>&nbsp;<\/p>\n<p>Here is what I learned all those years ago about the basics of what is \u201clocal content\u201d:<\/p>\n<ul>\n<li>If it relates to a listener through home, heart, health, or wallet, it\u2019s \u201cLocal Content.\u201d\u00a0When content touches a listener in a personal way, that\u2019s as local as one can be. That\u2019s why we think of Jimmy Fallon as a friend. He speaks to \u201ceveryman\u201d issues even if he isn\u2019t speaking about where I live. High gas prices may be a national topic, but they hurt my ability to buy better beer at the convenience store, so that\u2019s local to me. Dr. Oz may live in Chicago (or is it Pennsylvania now?), but when a guest says that a double cheeseburger, like the one I had for lunch, clogged his arteries and led to a massive heart attack, that\u2019s local content because it affects ME. When your midday personality talks about a little girl falling down a well in Ohio, if I have kids, and that is close to ME\u2026and I live locally, so that is local content. Remember, local content doesn\u2019t have to be just the obituaries and high school football scores. Local is about personal connection over geography.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Local place names and people are the hallmarks of local content.\u00a0\u00a0The late Ron Chapman, Dallas\u2019 morning radio mayor for decades, made a Hall of Fame career of local inclusion as content. To Ron and his programming prot\u00e9g\u00e9s, saying it was a cold morning didn\u2019t cut it. Ron saw a cold morning as an opportunity to maximize and localize his content. Ron might have said, \u201cIt was about 15 degrees when I bought gas at the Addison Exxon on Beltline by the Chili\u2019s. I was cold, so I stopped for coffee at McDonald\u2019s\u2026you know the one, next to Buddy Morgan and his wife Cindy\u2019s hair salon right there on Midway.\u201d That\u2019s content that makes listeners feel that you know them, or at least the people they know. Local content.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Ron never missed a chance to localize. It was never \u201cover there in Ft. Worth.\u201d Anywhere that listeners could hear Ron\u2019s voice, was home to his radio stations. Local. Our community. No place for \u201cover in.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Voice trackers often use tricks like saying hello to the Subway in Jonesboro or playing a request for a fictional listener in the next city over. They try to fool listeners but they\u2019re only fooling themselves. If you employ voice track personalities from out of town, you don\u2019t need out-of-towners like that. Good remote broadcasters will ask you to participate and help them understand and get to know your market in an intimate way.<\/p>\n<p>&nbsp;<\/p>\n<p>Local content is hard to achieve, and it isn\u2019t just voice trackers who fail. Local people can be lazy, too, and become little more than the vehicle that redirects listeners to your social media posts. Local or remote, You need personalities who understand and reflect your town, its people, and their interests. When they do, local content can come from anywhere on the planet.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Do your homework.\u00a0Local content plays best in a location known as \u201cTheater of the Mind,\u201d and is not dependent upon the location of the microphone. Simply put, nobody cares about platforms. If the content is about my town, I listen. It can be distributed on radio, television, or any device. It can come from Atlanta, NYC, or down the street. Please! Be specific about real landmarks when you tell me that the tornado is moving toward me. You can\u2019t fake that. Worse, make sure that you tell me about it. If you don\u2019t have a way to insert this information, you have a problem. Again, that\u2019s where Buddy and Cindy\u2019s hair salon comes in. Make time to truly converse on the air with your audience about people, places, and situations they know and experience each day. It doesn\u2019t have to be a physical two-way conversation, but it has to be an implied exchange that proves to the listener that you know your city. That\u2019s local content.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Pay your listener with content.\u00a0Listeners invest their time, attention, and emotional identity in a good radio personality. Invest in them with your time by researching, learning, discovering, and telling stories about your community, the people whom you serve, and the challenges they face. Revel in civic successes. Cry with your audience in times of need. Live your life locally and share that common experience. Educate your voice trackers. Whoever replaces Tom Brady will learn quickly about the Bucs\u2019 offense. He\u2019ll get a playbook. He\u2019ll practice over and over until it seems that he has lived in Tampa forever. Anything else lacks authenticity and local benefit. The payoff must be, at least, an even trade for the listener\u2019s investment. Is that your station? If you\u2019re paying your listener with valuable entertainment, market information, and the things that truly matter on a human-to-human level, that\u2019s local content.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Stay local, my friends,\u00a0<a href=\"http:\/\/kenny@partneredprogramming.com\/\"><strong><em>Kenny<\/em><\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em>Written by Kenny Wall,\u00a0<\/em><a href=\"https:\/\/www.partneredprogramming.com\/\"><strong><em>Partnered Programming<\/em><\/strong><\/a><em>\u00a0<\/em><em>and\u00a0<\/em><a href=\"https:\/\/clearmedianetwork.com\/\"><strong><em>Clear Media Network<\/em><\/strong><\/a><strong><em>\u00a0<\/em><\/strong><em>Country Format Specialist and Talent. Call Kenny 918-284-3540.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/clearmedianetwork.com\/\"><strong>Clear Media Network<\/strong><\/a>\u00a0is a 24\/7 Format Syndication service that combines the most advanced automation and delivery technology, custom programming solutions, award-winning programmers\/talent and flexible format clocks. A &#8220;RADIO STATION IN A BOX&#8221;, that lets YOU stay in complete LOCAL control of your operation.<\/p>\n<p>&nbsp;[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1541610546387{padding-top: 94px !important;}&#8221;][vc_row_inner disable_element=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; ct_column_inner_class=&#8221;rm-padding-lg&#8221; css=&#8221;.vc_custom_1540440548838{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221; offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243;][ct_heading text=&#8221;Out <cite>best services<\/cite> to<br \/>\nsolve your problems&#8221; text_below=&#8221;FORMATS&#8221; align_lg=&#8221;align-center&#8221; align_md=&#8221;align-center-md&#8221; align_sm=&#8221;align-center-sm&#8221; align_xs=&#8221;align-center-xs&#8221; font_size_md=&#8221;36&#8243; font_size_sm=&#8221;32&#8243; font_size_xs=&#8221;32&#8243; font_weight=&#8221;&#8221; subtitle=&#8221;PROGRAMMING&#8221; description=&#8221;Browse our HTML5 responsive agency template below. 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